Valentine's Day, the "Hallmark" holiday

It's another year, and another commercialized holiday fast approaching! Valentine's Day has often been referred to as the "hallmark" holiday- a money-making scheme for hallmark greeting card company and the rest of the retail circuit to capitalize on. We lose sight of the true "love" meaning and find ourselves scrambling to buy cards, conversation candy hearts, boxes of chocolate, roses, etc- and that's for those in relationships, or married. Valentine's Day has become a "mandatory" holiday for men. Women expect something romantic and touching and special. If you forget your "Valentine", you end up in the dog house. Valentine's Day strikes a nerve in "anti-love"single people who have no one to share it with, and romanticize about the idea of being with someone. It is the only day that one feels pressure NOT to be single.



So how do we put all these preconceived notions of Valentine's Day to rest? Is it possible to get back to any real "true" love meaning associated with the holiday? "Forget me not..." is Pure Spa's Valentine's Day theme this year. This tag line poses as a reminder to couples that, regardless of the commercial hype, try to allow yourself to get back to the basics and glean your own personal meaning from the holiday. Try something different! Fore go the dinner and a movie. Fore go the cheesy box of chocolates. Invest in an experiential date. Rather than indulge your taste buds, choose to indulge your other senses. We offer aromatherapy treatments, togetherness massage, and facials. Pamper your Valentine, and create an experience that is truly memorable long after the roses die, the box of chocolates is eaten, and the food is digested.

For those who are single, rather than "forget me not," "forget yourself not". Who cares if you don't have a special someone? Take care of yourself, feel good, and look good. Buff those nails, get a facial, detox with a body treatment, or learn new make up tips. Long after Valentine's Day comes and goes, a mere blip on the calender, create a lasting experience with Pure Spa.